FMCG India Retail in Tamil Nadu.

Rural India contributes 36% to overall FMCG spends and has historically been growing 3-5% The overall FMCG market clocked a value growth of 7.3% in Q3 of 2019 compared with a 16.2% growth in Q3 of 2018. points faster than urban.

Key factors on rural marketing in Tamilnadu.

These are national brands like ITC, HLL, Britannia, Marico, gsk and Similar….

Then there are state specific players like Cavin care,cholayil group, Lion dates, Rajah, Anil, Aachi, Shakti masala,Manna, A2B, ELITE, NAGA among the long list.

Then there are area specific players like Durga in salem and erode region in Tamil Nadu who has a premium quality, premium pricing and demand is so much so that you need to book one week before by paying full cash advance.

Their price is atleast 15% higher than the national players like ITC and Unilever.

Rajah aata, from Kajah FMCG
Rajah Aata and semiya is a prominent player
Anil semiya had introduced several health options and millets based foods

Durga semiya caters to a very small market yet they charge a premium and consumers willing to pay

Then There are local players and bulk suppliers. What is otherwise called loose sales. Or unorganised retail.

Other key factors in rural FMCG retail.

“Power of local connect-The people in that area may know the owner or they may have a nostalgic connection with the brand.

Some Companies might not have changed their formula or taste for several years and is still Continuing for eg rkg and kalimark and maybe dashprakash or Dinshaw ice cream.

This 84 year ghee brand has been dominating the ghee market in Tamil Nadu and Kerala let's not forget this is a flavoured ghee not cow ghee.

RKG is a prominent player in South Indian ghee market despite being a flavoured ghee and not cow ghee.

RKG ghee most popular ghee in South, since 1934, it’s a flavoured ghee not cow ghee.Other popular ghee brands in Tamil Nadu are
Bovonto

A classical case is that of bovinto from kalimark that have made even multi national like coco cola beverages to introduce their version of a product that is directly competing with bovinto from kalimark and interestingly coco cola named it “colour” highly debatable name for a soft drink as colour is not a good word as far as food is concerned, yet coco cola decided to go ahead with name colour because that is a local slang which consumers of bovinto use to ask for the product “oru colour kotungal” which means get a bottle of colour.

Besides the key factors mentioned above there are few key pointers are

Service.

Since there are so many brands that have come and gone so there is always doubts in the mind of shopkeepers if they would get service from such companies as2 always.

So they keep a track on how often the company visit the market and if they are convinced that this company visit every week then the shopkeepers confidence increase and along with this if companies come up with attractive scheme they will definitely take your product.

Service also includes taking back unsold stock replacing it with new and movable stock and a mentality of excellent after sales support is very important for regional players which most national and multinational companies does not offer.

Distributor tactics

Another important observation is that a whole sales distributor split the SKU of same company and send different sales guys on different days selling the same category of product. For example a biscuit distributor of Britannia biscuit send one sales guy for tiger biscuits and send another sales guy for milk bikis this is done so that the shopkeepers has different person to deal with and different dates for payments and not all is spend on the same agency.

Vehicle branding is another key marketing visibility to the company if the shopkeepers observe your vehicle with your products displayed is moving through that route more often then they will stop your vehicle and ask for your products so even if you run an empty vehicle with your brand and product logo displayed then you can create brand recall and product enquiry.

Report by

Hisham Kabir

ifcc@outlook.com

Celebrity endorsements works in regional markets, plus vehicle branding is a great brand visibility

Celebrity endorsement in India and brand image psychology. How Shahrukh Khan Changed Everything.

Celebrity’s Getting paid for attending a wedding was considered embarrassing unappealing cheap etc until srk came and said I am an entertainer my job is to entertain and I get paid for my job.

It’s not that Indian celebrities do not know how to be shameless, just that one renowned shameless guy has to do it for others to follow.

Keeping the above-mentioned trend by srk, tv awards became another series of events.

If srk has to be a part of your awards you need to pay money and an award 🏆 and so he can talk as well. Later these TV channels need to show snippets of SRK winning award and talking, few weeks prior to the actual event to win sponsors. Its business after all.

After srk started doing it then everyone from amitab batchan to arshad warsi followed the same.

Besides filmfare awards which has now become so cheap as a title goes something like this
the pan parag filmfare awards powered by euro banian and dollar chaddis and co powered by idea mobile and surf excel extra power detergent powder.

PN. Dollar and euro are underwear brands in India.

Shahrukh Khan’s shameless endorsement from anything to everything has become a benchmark for other shameless from the likes of the big powerful and influential celebrity like Amitabh Bachchan to even more shameless Priyanka Chopra who’s there promoting manikchand gutka. I still have not figured out why do we need a female celebrity for a gutka ad. Needless to say even Anushka Sharma who appears more sensible goes on to do gutka ad.

A well known now defamed Anrindham Chowdary’s IIPM institute of management which was endorsed by Shahrukh Khan has now become cold turkey where students have filed a case not just against the institute but also the actor Shahrukh khan.

Well, Madhuri Dixit doing Maggi ad is understandable, we all as kids have had Maggi and it’s nothing wrong for her to endorse Maggi noodles, later she had to be in trouble when the food standard authority big india findings revealed that Maggi noodles in India had a high level of lead content in their noodles.

Memes of, do you want Maggi noodles leaded or unleaded (like in unleaded petrol) Was becoming huge hit.

India’s cricketers Sachin Tendulkar should have been more responsible to not endorse Pepsi cola knowing that they are not good for children. Even more suprising was the fact that for so many years of endorsing Pepsi, in the last years of his cricketing career he shifted his loyalty to coco cola. What if Shahrukh Khan change his loyalty from Hyundai to Maruti. If brand endorsers have shifted loyalty need we say more about consumers.

It’s here we should praise Gopichand who said “I will not endorse Pepsi as I know it’s not good for children”

And one celebrity who is yet to endorse any brand despite being the highest paid actor in South East Asia besides Jacky Chan is Rajnikanth.

The future of Every thing.

The future of everything

Electric cars have halted several years of automotive research, the traditional engines are now called ic engines (internal combustion) engines. 

Battery manufactures will be the next Infosys and Wipros of the world. 

R&D in battery and related business will have great job potential. 

The most famous job interview question, where would like to see your self 5 years from now? will have no relevance, as many of the jobs that exist today won’t exist 5 yrs from now. Ai (artificial intelligence) will take over.

The goolgle assist will make the job of call centre executives looks like a joke.

The medical transcription  job will lose its relevance in no time, because the voice recognition software are so superior with the event of technology.

Travellers will find it easy to go to remotest places and with the help of google translate you can communicate in Russian without knowing a word in Russian. Your google lens can read Chinese and guide you to your exact location. 

You can cycle in entire city of Berlin without asking anyone for location just use google maps and it all so easy. 

Using Ai google can realise what the customer wants and recommend him greatest products or services. Google assist with help of what’s app integration will send messages about the customer of exactly as what he wants.  

Many of the jobs that exist today may not be there 5 yrs from now.  

Google maps is tracking your behaviour each time you enter a restaurant they ask for a review if you review and write the mutton biryani was excellent the ai in google maps have identified that you love mutton and whenever there is a option where you are searching for milk shakes in Chennai just besides the milk shakes it will offer you a review of the best mutton biryani in Chennai, how google help business.  

Google knows you and your behaviour more than you know your self.

Google will also know where you travel what time you travel where you stop to eat, what, do you smoke(if you smoke) how much time you will take to eat a masala dosa vada and tea or normal pattern which route you take to reach where and why you stop at a particular place. 

You reach the exact location, but you may also miss a competitive price in this deal. So understand there is no free lunch. 

If you stop at a particular tea shop google will identify why you stop there based on study of patterns of others who follow the same route.

How can google identify if you smoke  

They track your movements and they will collaborate with people who does the same movements and identify the behaviour patterns the age group etc and the answer will be 90% correct.  

As per google they say, they can 99% certify if your husband or wife is cheating on you.

Indian Insurance firms will love this feature.Google can even identify if you are a rash driver or not, and send this data to insurance firms to over charge you next time you make your premium payment or in event of a accident the insurance companies now has a better reason why they should not pay you.   

Tesla can raise your cars suspension sitting at their office using central computer.

Sound engineering for automobiles is the next big thing.

Imagine Ferrari without the roaring engine noise, imagine Harley Davison without the potato potato sound.  

Sound engineers have a great future in automotive industry, how? Well, with the increasing focus on electric vehicles and its speed and its range, what’s missing is the sound, all electric cars have absolutely no sound, this is in a way is dangerous as most of pedestrians move when they hear the sound, so the next is creation of Ferrari sound, and creation of outdoor speakers system for cars and bikes.  

So among the new features that one will check when they purchase new car will be, how powerful is the speakers and who designed it.  

For example a r rahman designed bose external speakers 2000 watts.  

Each car manufacturers will be designing their own version of engine sound, from now by hearing the artificially created sound of the engine we will say some one has come in a Lamborghini or Tesla.

Next time you walk into a cafe the Ai (artificial intelligence) camera will identify your face, and pass the message to the cashier at the counter and the billing kiosk would say, your name and last time you visited here, what dish you ordered and that’s not all, it will integrate with your bank and says what products you have ordered and which location and from where, also your taste preference and also know if you are diabetic and then send you message of diabetic clinic nearby.

Apple Watch already have a feature where it can measure you ECG and in case of a drop in ECG count it can alert the nearest ambulance service. 

Travel and Tourism Industry 

It will also identify, if you have a close relative living abroad and then if they have booked a flight they will show the ad that you were looking and send messages to you about the same laptop you were looking for and the price in dubai or USA. 

Now if you book your ticket online, The moment a confirmed flight ticket reaches your inbox, all the related marketing activities will start to operate. 

Banks with forex card, money exchange ads, logistics companies, Uber service  

OTT and home entertainment with subscription channels 

Earlier bigger your TV screen the more luxurious it will be, Samsung OLED 65 inch which was 3,50,000 is now 135000 with even better features and you will get a similar LED from TCL with 3 yr  full warranty for Rs 65000 despite all this, the need for watching tv has reduced drastically.

The earlier ads where husband and wife fight for tv remote looks so stale. Now everyone can watch their favourite tv shows on their mobile. Why do you need a tv. 

Another reason which I personally believe is that, the success of OTT is the ability to fast forward a movie, this is not possible when you are watching a tv subscription. 

Most newspaper will go out of business in next 5 yrs, and for most us the news from news papers is what we have already read in their web portal. 

The bombay times, page 3, was a key reason for many youngsters to read the times of india, well now we have much more from Instagram, why would one want to read it in print. Plus you need to open the paper to read. 

In URBAN warfare.

Drones, Ai (artificial intelligence), laser light guided bullet with 99.9% accuracy is the next scale weaponry of mass destruction. 

Drone traffic control room for managing food delivery, courier delivery and medicine delivery there will be prescribed routes for using drones else it can create drone crash like mid air collision or similar.  

Photography

Remember the time when we use to look up to those who hold a canon 6d etc, now you can get almost the same result as Phone cameras with Ai (artificial intelligence) can make any one a professional photographer with now additional filters, and what ever you can imagine. 

Instagram 

You spend some time on Instagram you get to feel everyone is so happy, yet the depression cases in women have increase 10 folds, it’s  contrary to the happiness quotient. 

The Negative Impact.

New age psychological disorders among children and adults is next big social issues, The next de addiction centres will not be for alcohol and drugs but for mobile phone addiction, porn addiction, game addiction, concentration lapse disorder, attention deficit hyperactive disorder and what not. Now that

Deepika padukone, has openly declared that she had suffered depression many young ladies have started consulting psychiatrist for being depressed, unknowingly depression and being depressed is totally different subject.

Many are already having such disorders, but not yet identified.  

My wife feels I am one, of them, unidentified psycho cases walking freely.  


Next generation ideas will be. “Get lost” Tourism.

Take a small piece of land in Ooty or similar place,With cows goats rabbits dogs horses and all domestic animals to spend quality times with them. Read only books, no tv, totally no internet. One psychiatric counsellor.  personalised yoga teacher.Eat raw cooked food. This will be the tourism of the future.

Hisham, on the future of every thing.

How To Set Up Whatsapp Payments To Send, Receive Money

Step By Step Process In case you’re highly dependent on online payments but don’t wish to download an additional app for it on your smartphone try out WhatsApp

What Is WhatsApp Pay?

Basically, WhatsApp Payments is based on National Payments Corporation of India’s (NCPI) Unified Payments Interface (UPI). 

First of all, WhatsApp Payments is dedicated only for peer to peer payments compared to Paytm, which also has a wallet for people to store money and Google Pay that lets users make payments of bills, buy gold and more. 

For implementing these services, WhatsApp Payments has partnered with some major banks in India like ICICI Bank, HDFC Bank, Axis Bank and State Bank of India. How To Setup WhatsApp Payments?

Let’s go through the steps to set up the WhatsApp Payments and link it with your bank account. 

1. The first step, open WhatsApp on your smartphone and tap on the three dots located on the top right corner.

2. Now tap on the ‘Payments’ option and then select the ‘Add payment method’ option.

3. Further, this will show a list of supported devices, now select the bank where you have an account. (The account should be linked to mobile number)

4. Afterward, the app will then ask to send a verification message from your phone. 

5. Now tap the ‘Verify via SMS’ button and after verifying, it will show all your accounts in the bank that are linked to your number. 

6. Next choose the one you want to set up for the app to use, tap done and your process of setting up your account is done.

How To Transfer Money Using WhatsApp Payments?

There are two methods for doing this, let’s go through them one by one.

Method 1 –

1. First Of all, select the person’s chat you want to send money.

2. Now select the attachments option and then tap on ‘Payment’ option.

3. If you have already set up WhatsApp Payments then you will see a screen where you can send and request money.

4. Now, enter the amount and add a note if you want and then hit next.

5. Next, it will take you to a screen where it will ask you to enter your UPI pin. 

6. In case you do not have one it will guide you through creating one.

7. Now, enter your UPI pin and you are done.

8. In case, you are requesting money, tap on request and wait for the person to accept your request.

Method 2 – 

1. Firstly, tap on the three dots on the main page of WhatsApp and open the payment option.

2. Now tap on the QR code showing next to your name to show your QR code using which people can send you money.

3. Now select the new payment option located on the bottom right of the display.

4. Next, select a contact or the ‘Send to a UPI ID or Scan QR code option and the rest of the process remains the same as above.

The Chinese Dragon by Rajiv Bajaj, The King of Indian Motorcycle Industry.

*The Chinese dragon*

by *Rajiv Bajaj*

A couple of WhatsApp groups I am a member of should be renamed China problem group. 90% of discussions is on how China hijacked the world economy, how they do not deserve to do so, how all politicians have let us down, how they are stealing all intellectual property and how we are doomed if we do not stop downloading tiktok.

All true. And no, this article is not about disagreeing with this narrative. This article is not about the fact that an average Chinese student in US beats the shit out of all other students (including Indians) in terms of hours they works and their only disadvantage is that their English is not as good, but they’re getting there. No this article is not about the fact that the people of China worked their butts off while Italians holidayed and French wanted a 4 day week. No this article is not about the fact that you cannot hire a decent machinist or a metal forger in India because all of them are sitting in call centers answering questions from technically challenged Americans.
Of course, I agree and support the view that China and it’s people do not deserve the place they have reached (I don’t want to be trolled). They are thieves, they do not take 4-week holidays. They should be punished.

So what is this article about? This is about an industry where China has been beaten by India. It has been shown it’s not the government, neither the people, it’s really the companies that compete. And as far as India is concerned the people responsible for the demise of manufacturing are these companies.

Year 1983, I pass out of Engineering college in Mumbai considered to be one of the best. Irrespective of the branch—Mechanical, Electrical, Civil, Production, Textile, 80% become coders for the software industry.
Year 2000, I am at Bajaj Auto as HR head (after working for 15 years as a technical person), and am off to conduct campus interviews, to hire 100 Engineers who will build the 100-cc engine of a motorcycle. I am day 5 in VJTI and all other RECs. I end up hiring 10 people from 15 colleges. In every college I am told by the Training and Placement officer (TPO) that tech companies get preference. I say I don’t understand, is building an Engine not technology? No that’s manufacturing.

Writing Cobol code for a bank in New York by a TCS employee is technology. May be the Chinese forced us to do this.

Next year I write to all colleges. I want to be day 0 in your campus. I will offer three times the salary of the best “so called technology company”, but only if I am day 0.
Hiring 100 Engineers at three times salary was no problem for me as compared to TCS, which had to hire 2000 “Bodies”. They could never match that salary.
And that’s how Bajaj Auto built its R&D. Batch by Batch. Making designing and manufacturing of motorcycles sexy and paying for it. The selection ratio was 1:15.

Most of the IITS, RECS, and VJTIS had toppers who were absolutely useless. They could not draw a Carnot cycle, could not tell the difference between a diesel and petrol engine. Give them an elevation and plan they could not draw the side view. Most of them were focusing on writing code. But we found gems, we found guys who were passionate and knowledgeable but could not express in English. I started conducting interviews in Hindi, Marathi, Telugu, Tamil and so on.

There was another company doing the same TVS. South based, they also built a great R&D.

Year 2005, Chinese motorcycles attacked India with products which were 30% cheaper. Many dealers started selling them. Press predicted demise of Indian manufacturers. Within 6 months they went broke. Their quality was no match to Indian motorcycles. They never came back again.

Bajaj then stared attacking them in Africa. Africans had two choices; buy expensive Japanese motorcycles or cheap Chinese. Chinese motorcycles used to come in a box. You buy the box and take it to a mechanic and he will assemble it. In Nigeria motorcycles are used as taxis. So no one is going to pay you a dime more. In such a market Bajaj launched it’s fully assembled motorcycle. Priced more than Chinese less than Japanese. And worked hard. Today Bajaj is a market leader. TVS is number two. Chinese have been driven out. You can see videos of the love that the Okada (taxi drivers) have for Bajaj Bikes. Country by Country in Africa.

In South America Indians captured the market driving the Chinese out.

In 2018 India became the largest manufacturer of two wheelers in the world (twice the size of China). Indian companies have started buying out European Brands. The market leader of motorcycles in Europe is not BMW, its KTM owned by Bajaj. China is slipping fast not only in the manufacturing of Bikes also in the manufacturing of components. Indian suppliers are beating them hands down. Between three Indian Companies Hero, Bajaj and TVS India today dominates the world market. Honda a Japanese company has shifted most of it’s R&D to India.

Why was this not done in TVs, in Computers, in Mobile phones, in Pharmaceuticals and other industries? The same country, the same labor laws, the same infrastructure but not the same entrepreneurs. Indian businessmen are characterized by a myopic vison—it’s both short term as well as geographically limited. Of course, the government also does not help.

So, who is responsible for the Chinese dominance—the government, the people or the Corporates?
I think its all the three. When even ITI trained turners and fitters refuse to work in a shop floor, when a Stock Broker is paid more than an Engineer, when typing code is mistaken for technology, when governments refuse to amend antique labor and land laws when corporates think local and not global and finally when you, yes you, will not send your son to work on the shop floor, each one of these factors is as responsible for the Chinese dominance as much as their “Ethical Corruption”. We have been looted because we left our doors and windows open.

No this article is not supporting the Chinese. How dare they work so hard? And how dare they obey a communist government? We should stop buying all their goods and we will make every thing in our country. But we will work nine to five with a three-day weekend. We will overcome. One Day!!

-Rajiv Bajaj(MD, Bajaj Auto)

Swiggy & Zomato will enhance business growth.

Until the event of covid 19 and outburst of Corona virus pandemic, there are several businesses that’s have lost and had to shut operations, however there are other new businesses, that has newly evolving even better.

The rise of eCommerce transaction specific to purchase of essential commodities have seen a double digit growth which will increase further.

Everyday you hear news of big FMCG giants entering into e-commerce space as well. The latest among them being Hindustan Unilever limited India.

Another interesting development of a new service from food delivery platforms like swiggy are what they term as genie, I personally found it incredibly helpful, where a swiggy delivery boy would come to your home pick up what you have to deliver and deliver it to the person you want to give it.

The next big retail disruption in India.

Recently owing to me being in qurantinne I could not get out of my home and I received a cheque which I had to deposit to my bank where I used swiggy genie service where a delivery boy came and picked up my cheque delivered to my bank and the bank did the rest.

So what’s the new outcome of such services

Swiggy can become a logistics player.

Courier services may need lesser branch offices. (job loss)

Home based home cooked meals will gain traction as house wife will see a potential to earn money being at home. From home meals to baked cake to lasagna. Home made, home cooked food will certainly have takers added to digital payments can pose a threat to restaurant business.

Most food delivery boys would be using a two wheeler where they may be unable to carry the heavy load of provisions that a customer can order therefore swiggy will now start negotiating with auto rickshaw drivers for delivery. (New business development)

The next logistics value chain

Similar to cloud kitchen, there shall evolve cloud supermarket that’s offer incredible value for money proposition.

Remember Ola cabs has already working on such a model and pilot testing is being operational in Bangalore.

At this juncture many are losing jobs and once a very famous job interview question, where would you like to see yourself 5 years from now, will have absolutely no significance, as many jobs that exist today may be extinct by then.

And if you thought Tesla is competing with Porsche’s Taycan, Audi e-tron, Mercedes EQC, well then remember SONY Corporation Japan, with their production ready Vision S, may be the biggest competitor to Tesla.

Sony Vision S, potontal threat to Tesla.

Hisham Kabir

9846019536

Coronavirus Impact: Demand for ready-to-eat foods gathers steam; sale increases by 20-30% – The Financial Express

Companies are ramping up distribution through tie-ups with e-commerce firms and food-tech platforms
— Read on www.financialexpress.com/brandwagon/coronavirus-impact-demand-for-ready-to-eat-foods-gathers-steam-sale-increases-by-20-30/1979503/

This a positive indicator. I always says frozen is the future. India is yet to tap the immense potential that urban market provide.

Mondelez India, in partnership with Ogilvy India, has recently introduced a limited-edition Cadbury Dairy Milk ‘Thank You’ bar by giving up the Cadbury Dairy Milk logo on the pack, in recognition of the generous spirit of the country’s unsung heroes during these difficult times.


Mondelez India, in partnership with Ogilvy India, has recently introduced a limited-edition Cadbury Dairy Milk ‘Thank You’ bar by giving up the Cadbury Dairy Milk logo on the pack, in recognition of the generous spirit of the country’s unsung heroes during these difficult times.

Few common reason why Startup In India Fail.

Many start-up’s in India fail moving to the reasons mentioned below.

As per a recent survey it has come to conclusion that 90 percentage of most Indian startups fail in the first five year of operations this is because of several factors mentioned below.

lack of exact need for innovation

your customers don’t want it, your market doesn’t want it, but you develop product assuming that you will find customers for it, this is one of the main reasons for the failure of startups.

you need to identify
what people want?

what is the gap in the market that needs to be addressed and then find a solution or service for it.

Patent Applied

Another point that I would like to make here is number of patents applied by each countries and if you were to compare, India applied for 5000 patents in 2016 in comparison to South Korea which had filed for 15,000 patents and China at 29000 patents and Japan at 45000 patents, this itself shows the kind of innovation that each country is having and that is what India is missing as well.

Innovative Companies.

the Forbes magazine read recently made a list of 25 innovative corporations in the world and there is only one Indian company that was featured and that was the Asian paints so we need innovation which is lacking in our country.

Copy Cats

We are largely copycats

for uber there was a Ola
air bnb we had oyo rooms
similarly for for Amazon we had Flipkart
For Spotify we have gaana

we are not innovating the way a startup should be performing

Disruptions on the products

we have not created a product or service that can be taken globally that can create disruptions in the market and that can change the way the market dynamics would work, like what Uber is doing to our country

unfortunately India is yet to make any Uber or air bnb by self yes oyo rooms may be a great success and it has gone truly global, yet in comparison then it is again a copy of a model that already exist.

we need innovative thinkers that come with Innovation and solutions that can help people.

India’s leading industrialist Mr Ratan Tata has always mentioned his displeasure over Indian startup not having a disruption model which can change the global dynamics of business.

Busines environment

None of Indian cities are featured among the global destinations for Innovation and research and development the only city in India which comes after 20th position is Bangalore that also is an indicator of how we should improve our atmosphere of startups

What problem in your customer’s life are you trying to solve that they cannot solve by themselves.

what every Indian entrepreneur and startup should ask them self is what problem in your customer’s life are you trying to solve that they cannot solve by themselves if you can find a solution a service and alternative that is what true startup should be doing and forcefully find a solution and then find a customer for it.

Customer money making model.

Innovation should happen around customers needs.

missing innovation around customer money making model is what missing.

Unfortunately in India most entrepreneurs think, how they can make money at the easiest turnaround time which itself is a wrong approach.

I find it like those movies which are made so that they win awards and others which get awards because they made a great movie, we should be in the later category.

Negative cash flows in negative working capital.

Negative cash flows in negative working capital please understand cheque in hand does not meet anything

what really you should be having is cash balances the assumption that you will be paid for the assumptions that you have made a business is not enough you need to see the real currency in your bank accounts that is when real startup will earn money else it will burst in no time.

profit and cash both are important profit in the books of accounts but not having cash does not make any sense therefore we should ensure that we have cash flows and stable steady cash flows.

An entrepreneur should always focus on positive cash flows.

Expansion with negative cash flows is always suicide for a startup.

Many start ups have this thinking of we will acquire the customer first even if we are in the losses for couple of years unless you have deep pockets and good backup having a loss reading strategy would ensure that your startup will terribly fail therefore do not catch a loss leading strategy we need to acquire customers as well as they should not be any gap between the cash flows.

Scaling up

What many of the startups forget is that they do not have a proper organised well planned scaling up chart.

They may be successful they may be profitable they will be a leading player in a particular region Yet they may not have a well sorted well-thought-out scaling up plan without which if the entrepreneur do not know where and how we can expand his business, it will, by all probabilities and its journey, somewhere in the middle or may not grow beyond a particular level.

They were as a startup you should ensure that you have a practical and very sorted out scale up plan.

Talented manpower, Good people Vs Right people.

In many office we employ, people whom we know,but understand you may have good people but you need to have the right people to scale up, you should always have the right people not good people it’s here many of the startups make as a mistake.

second point is regarding the expansion of the market,, always understand you cannot scale up with the same team that made you 1 million cannot help you make it 10 million therefore as we grow we need to change our key people. This includes your auditors as well.

Employ people who can question you. Who can say you are wrong.

Always ask yourself if you want to expand if you want to scale up do you want good people or do you want the right people and the answer should be you want the right people

The good people help you reached 1 million however this good people may not be accurate in terms of qualification in terms of exposure in terms of experience to teach you or to make you reach 10 billion target that you would have, therefore always remember to employ the right people

You should employ people who can question you, who have the guts to say that you are wrong who can correct you if you are wrong therefore we should ensure to have a team of people who motivates you to achieve your goal and who have the same vision as yours who has the same direction as yours.

Building teams are very important for entrepreneur growth do not forget that

Result oriented people.

Ensure that you employee result oriented people and not hard working people it has been observed that many companies have a good employees who come on time who does the job who does what you ask them to do and who do a brilliant job

You should employ people were result-oriented who have entrepreneur zeal inside them who are go getters and not yes boss people therefore ensure that you employ result oriented people.

Result oriented people are simply those boys or girls men or women those executive who bring quantifiable results to your organisation the results should be measurable in terms of sales volumes or in terms of revenue models ensure you have that kind of people.

Delegation.

most of the time meaning of the entrepreneurs do not delicate with authorities they want to do everything they do not trust or ensure that their employees are not trustable enough to do things within their scope and imagination if you do not delegate you cannot grow delegation with authority is the fundamental of business success and delegate with athority you need to develop a trained team bring in systems in such a way that there is no chances of falter ensure your team follow system in such a way that even if you go for a holiday for one month your organisation will still work with as much as a precision as it would work if you were physically present. Be a master artist in delegation.

Make your why very clear.

You should have absolute clarity on why do you get up everyday morning and that will be the answer to several of your questions on your entrepreneurial journey.

your vision should be in tag and you should always ask yourself why do I get up everyday in the morning what is my purpose of getting up in the morning everyday what is my vision and am I attaining it?

Wrong or confused product positioning.

Another major reason for the failure of startups or wrong positioning.

You cannot make a product for everyone.

You should know what is your products identity.

You should clearly know who are your customers always remember you cannot be a product for everyone you cannot be everybody product you cannot design a product for everybody therefore you should have a clear understanding as to the psychographic and demographics of the market and it is only based on that you should do product,pricing,packaging,branding marketing and communications.

You should also know your position well you should know whether you are the best whether you are the cheapest if you are the best or if you are the most valuable if you have the maximum features you should know where and what you stand for.

What products and what schemes that has to be introduced to introduce your product in the market is based on the above mentioned understanding of your product and services in the market.

Therefore positioning is a key important function of a startup.

Entry barriers

Have you created entry barriers to save yourself and your startup like patented technologies scale of operations economies of scale IPR before do you have any such things that can save you and your company from immediate competition.

Feedback

Always remember your first product is not your final product how much every effort you put into making the best product you may still have to change as per the customer of market requirements therefore do not fall too much national in love with your product or service the willingness to change and accepting feedbacks critical to a startup.

finally it is a product that people wants not what you think people would want therefore we should be very adaptable and welcome to any suggestions and changes and if practical and if what they are saying make sense we should change ours, this does not mean that you changed as per what people say if you have a clear idea of what you are doing then you should not change your plan as well.

Santizer sales post Corona virus pandemic.

Will sanitizer sales increase post corona time. Answer is YES.

Big brands like dabur have already started with their sanitizers.

Interestingly a popular biscuit manufacturer PARLE-G have launched their own industrial hand sanitizer.

Parle g hand sanitizers launched in India

There will be sanitizer for men women and neutral with different fragrances.

Pocket sanitizer will see exponential growth.

Washing hands with soap will be the new normal. So those restaurant that keep good quality liquid soap will have a better imaging of quality on their commitment towards hygiene. This will increase their food sales as well.

Railway Station will see a exponential growth in sanitizers.

India being a sachet market we will see 5rs hand sanitizer in satchet.

Brands that stood for hygiene like dettol and lifebouy if they launch their products rightly priced then this new product will be a super success. Specially in urban and semi urban cities. tier 1 tier 2 cities.

Airlines may introduce their version of hand sanitizers.

#marketing

Brandbuyology hand sanitizer sales India post Corona pandemic
Hand sanitizer sales increase in India

Brandbuyology hand sanitizer sales India post Corona pandemic
Brandbuyology hand sanitizer sales India post Corona pandemic

#products #dabur #sanitizers #hygiene #handsanitizer #dettol #soap #washinghands #liquid #sanitizers #clean #marketingagencies #cleanliness #cosmetics #marketingexpert #growthmarketing #beautybrands

brands, why we buy it, Influence marketing, behavioral economics, neuromarketing

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