New way to enjoy 3 roses tea.

We just need to understand that unilever is listening to the new young consumer needs and making products that suit them.

This is one such result of an extensive market research that’s concluded that the consumer would love to make tea but using a strainer and then cleaning the tumbler in which tea is made takes more time to clean so here comes this new product that’s not a tea bag but a same product with different principle.

You get a excellent tea just like what is made in the traditional way, yet you need not use a strainer and the tea leaves do not get stuck to the vessel that tea is made thereby making tea more easier and enjoyable process. Retaining the same great taste.

3 roses tea buds
Influence marketing consumer behaviour marketing

3 roses new product an excellent tea in minutes

Unilever new product 3roses is listening to its customers.
New product development unilever India
3 rose tea brand listening to urban consumer demand studying buying behaviour India
3 rose tea brand listening to urban consumer demand studying buying behaviour India

Unilever new product development is the 3 roses tea buds.

Published by Hisham Kabir

Hisham is an MBA from MET, Mumbai and an alumnus of Symbiosis Institute Of Business Management, Pune, with a Management Deveoplemt Programme (MDP) on Sales Management from The Indian Institute of Management (IIM) Kozhikode, have worked with public relations division of Uniliver in Mumbai handling brands like Surf, Rin & Sunlight detergents. Formerly Chief Operating Officer of Ideal Caterers (family business established in year 1984) a leading outdoor caterer in Kochi and having services in Trivandrum and Kottayam. Hisham is the first Entrepreneur to successfully incubate out from CIFT Business Incubation Cell (A Govt Of India Enterprise) Hisham have ventured into food processing sector by launching a ready to cook curry paste with brand name "Freedom Kitchen" using technology from DFRL (Defence Food Research Laboratory in Mysore) with a vision to change the way indian domestic kitchen would operate. All aspects of brand design & development for the brand "freedom kitchen" from concept, brand naming, colour selection,brand story, Barcode GS1 formalities, to copyright to vertical package designing and print development was independently handled by him. Hisham was key accounts executive at Kerala's leading advertising agency stark communications. An avid automobile enthusiast with a passion for advertising, have conducted an exhibition on the world’s most celebrated advertising campaign titled the History of Volkswagen Beetle ads, at the Durbar Halls Arts Gallery in Ernakulam and at MET Campus Mumbai. He is also a guest faculty at various management institutes in Kerala and Tamil Nadu. He talks on entrepreneurship, advertising strategies, and business management. He has given guest talk to management students at Rajagiri Institute Of Management, Amrita Business School, Coimbatore, MET Mumbai, TKM Institute of Management, to name a few.

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