Tata water plus will it be a game changer?

Tata water plus may crate a new benchmark in indias multi billion dollar packaged drinking water business.

Well I tried this new product because its available everywhere

I tried it because when everyone is going blue here comes a bottle with copper colour label and cap.

I tried,without an iota of doubt because it’s comes from Indias most trusted conglomerate the Tata group.

I tasted it, it’s different,it tasted like it’s raw water from a well. Yet I trust this brand because it’s mentioned in the packaging that it has got goodness of copper. So I belive i am drinking something more pure than other industry leaders in packaged drinking water industry like bisleri, kinley from Coca-Cola and aquafina from PepsiCo

There are chances that consumers may dislike this new taste however If this experiment from tata succeed, then,the competition will follow the same and come up with their own version of copper water. Drinking water in pet bottles tend to taste different after 60 days and I believe Tatas would have tested for any difference in water taste after 60 days. If not the competition will check and find it for them and if there is any difference then the competitors will pump in enough money to their PR agencies to ensure that this is exposed to the consumers.

Let’s wait and watch.

Hisham Kabir

Published by Hisham Kabir

Hisham is an MBA from MET, Mumbai and an alumnus of Symbiosis Institute Of Business Management, Pune, with a Management Deveoplemt Programme (MDP) on Sales Management from The Indian Institute of Management (IIM) Kozhikode, have worked with public relations division of Uniliver in Mumbai handling brands like Surf, Rin & Sunlight detergents. Formerly Chief Operating Officer of Ideal Caterers (family business established in year 1984) a leading outdoor caterer in Kochi and having services in Trivandrum and Kottayam. Hisham is the first Entrepreneur to successfully incubate out from CIFT Business Incubation Cell (A Govt Of India Enterprise) Hisham have ventured into food processing sector by launching a ready to cook curry paste with brand name "Freedom Kitchen" using technology from DFRL (Defence Food Research Laboratory in Mysore) with a vision to change the way indian domestic kitchen would operate. All aspects of brand design & development for the brand "freedom kitchen" from concept, brand naming, colour selection,brand story, Barcode GS1 formalities, to copyright to vertical package designing and print development was independently handled by him. Hisham was key accounts executive at Kerala's leading advertising agency stark communications. An avid automobile enthusiast with a passion for advertising, have conducted an exhibition on the world’s most celebrated advertising campaign titled the History of Volkswagen Beetle ads, at the Durbar Halls Arts Gallery in Ernakulam and at MET Campus Mumbai. He is also a guest faculty at various management institutes in Kerala and Tamil Nadu. He talks on entrepreneurship, advertising strategies, and business management. He has given guest talk to management students at Rajagiri Institute Of Management, Amrita Business School, Coimbatore, MET Mumbai, TKM Institute of Management, to name a few.

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