Maggi going Desi, to catch up with Indian ready to eat breakfast meal.

They say it’s all about localisation others may argue it’s survival instincts, for McDonald’s they had to introduce the Mcaloo tikki burger in India to cater to a large veg eating population. For nestle India Maggi magic Indian masala cubes is a big hit, so they did not want to wait for long to introduceContinue reading “Maggi going Desi, to catch up with Indian ready to eat breakfast meal.”

If You Enjoyed Thinking, Fast and Slow, You Would Love These Books

To live is to learn, and to read is to learn fast from the experience of great minds. Reading is my favourite way to develop my brain and learn more of what others have already figured out. It’s the… — Read on

FMCG India Retail in Tamil Nadu.

Rural India contributes 36% to overall FMCG spends and has historically been growing 3-5% The overall FMCG market clocked a value growth of 7.3% in Q3 of 2019 compared with a 16.2% growth in Q3 of 2018. points faster than urban. Key factors on rural marketing in Tamilnadu. These are national brands like ITC, HLL,Continue reading “FMCG India Retail in Tamil Nadu.”

New way to enjoy 3 roses tea.

We just need to understand that unilever is listening to the new young consumer needs and making products that suit them. This is one such result of an extensive market research that’s concluded that the consumer would love to make tea but using a strainer and then cleaning the tumbler in which tea is madeContinue reading “New way to enjoy 3 roses tea.”

Dev Snacks a Kerala based traditional snacks company, ruling south India.

Can you imagine an indian company going to italy and selling the best Italian pizza in Italy. Well that’s exactly what dev snacks a kollam based snack food manufacturing company have done in South Indian market. Become a market leader in several areas of kerala tamilnadu and karnataka including bangalore at a place where localContinue reading “Dev Snacks a Kerala based traditional snacks company, ruling south India.”

Dabur Coconut oil got it spot on.

I felt this is a classic case of hitting the competitor bang in the middle. Took the market leader and competitor added your companies strength and added a price advantage and then shouted it out loud. Plus it’s an edible oil. What more should the buyers ask for.

Celebrity endorsement in India and brand image psychology. How Shahrukh Khan Changed Everything.

Celebrity’s Getting paid for attending a wedding was considered embarrassing unappealing cheap etc until srk came and said I am an entertainer my job is to entertain and I get paid for my job. It’s not that Indian celebrities do not know how to be shameless, just that one renowned shameless guy has to doContinue reading “Celebrity endorsement in India and brand image psychology. How Shahrukh Khan Changed Everything.”

Do not compare your journey to anyone else’s.

An elephant and a dog became pregnant at the same time. Three months down the line, the dog gave birth to six puppies. Six months later, the dog was pregnant again, and nine months on it gave birth to another dozen puppies. The pattern continued. On the eighteenth month the dog approached the elephant questioning,Continue reading “Do not compare your journey to anyone else’s.”