Message Hisham on WhatsApp. https://wa.me/message/IU4F3DRMK3IBL1
Step By Step Process In case you’re highly dependent on online payments but don’t wish to download an additional app for it on your smartphone try out WhatsApp
What Is WhatsApp Pay?
Basically, WhatsApp Payments is based on National Payments Corporation of India’s (NCPI) Unified Payments Interface (UPI).
First of all, WhatsApp Payments is dedicated only for peer to peer payments compared to Paytm, which also has a wallet for people to store money and Google Pay that lets users make payments of bills, buy gold and more.
For implementing these services, WhatsApp Payments has partnered with some major banks in India like ICICI Bank, HDFC Bank, Axis Bank and State Bank of India. How To Setup WhatsApp Payments?
Let’s go through the steps to set up the WhatsApp Payments and link it with your bank account.
1. The first step, open WhatsApp on your smartphone and tap on the three dots located on the top right corner.
2. Now tap on the ‘Payments’ option and then select the ‘Add payment method’ option.
3. Further, this will show a list of supported devices, now select the bank where you have an account. (The account should be linked to mobile number)
4. Afterward, the app will then ask to send a verification message from your phone.
5. Now tap the ‘Verify via SMS’ button and after verifying, it will show all your accounts in the bank that are linked to your number.
6. Next choose the one you want to set up for the app to use, tap done and your process of setting up your account is done.
How To Transfer Money Using WhatsApp Payments?
There are two methods for doing this, let’s go through them one by one.
Method 1 –
1. First Of all, select the person’s chat you want to send money.
2. Now select the attachments option and then tap on ‘Payment’ option.
3. If you have already set up WhatsApp Payments then you will see a screen where you can send and request money.
4. Now, enter the amount and add a note if you want and then hit next.
5. Next, it will take you to a screen where it will ask you to enter your UPI pin.
6. In case you do not have one it will guide you through creating one.
7. Now, enter your UPI pin and you are done.
8. In case, you are requesting money, tap on request and wait for the person to accept your request.
Method 2 –
1. Firstly, tap on the three dots on the main page of WhatsApp and open the payment option.
2. Now tap on the QR code showing next to your name to show your QR code using which people can send you money.
3. Now select the new payment option located on the bottom right of the display.
4. Next, select a contact or the ‘Send to a UPI ID or Scan QR code option and the rest of the process remains the same as above.
*The Chinese dragon*
by *Rajiv Bajaj*
A couple of WhatsApp groups I am a member of should be renamed China problem group. 90% of discussions is on how China hijacked the world economy, how they do not deserve to do so, how all politicians have let us down, how they are stealing all intellectual property and how we are doomed if we do not stop downloading tiktok.
All true. And no, this article is not about disagreeing with this narrative. This article is not about the fact that an average Chinese student in US beats the shit out of all other students (including Indians) in terms of hours they works and their only disadvantage is that their English is not as good, but they’re getting there. No this article is not about the fact that the people of China worked their butts off while Italians holidayed and French wanted a 4 day week. No this article is not about the fact that you cannot hire a decent machinist or a metal forger in India because all of them are sitting in call centers answering questions from technically challenged Americans.
Of course, I agree and support the view that China and it’s people do not deserve the place they have reached (I don’t want to be trolled). They are thieves, they do not take 4-week holidays. They should be punished.
So what is this article about? This is about an industry where China has been beaten by India. It has been shown it’s not the government, neither the people, it’s really the companies that compete. And as far as India is concerned the people responsible for the demise of manufacturing are these companies.
Year 1983, I pass out of Engineering college in Mumbai considered to be one of the best. Irrespective of the branch—Mechanical, Electrical, Civil, Production, Textile, 80% become coders for the software industry.
Year 2000, I am at Bajaj Auto as HR head (after working for 15 years as a technical person), and am off to conduct campus interviews, to hire 100 Engineers who will build the 100-cc engine of a motorcycle. I am day 5 in VJTI and all other RECs. I end up hiring 10 people from 15 colleges. In every college I am told by the Training and Placement officer (TPO) that tech companies get preference. I say I don’t understand, is building an Engine not technology? No that’s manufacturing.
Writing Cobol code for a bank in New York by a TCS employee is technology. May be the Chinese forced us to do this.
Next year I write to all colleges. I want to be day 0 in your campus. I will offer three times the salary of the best “so called technology company”, but only if I am day 0.
Hiring 100 Engineers at three times salary was no problem for me as compared to TCS, which had to hire 2000 “Bodies”. They could never match that salary.
And that’s how Bajaj Auto built its R&D. Batch by Batch. Making designing and manufacturing of motorcycles sexy and paying for it. The selection ratio was 1:15.
Most of the IITS, RECS, and VJTIS had toppers who were absolutely useless. They could not draw a Carnot cycle, could not tell the difference between a diesel and petrol engine. Give them an elevation and plan they could not draw the side view. Most of them were focusing on writing code. But we found gems, we found guys who were passionate and knowledgeable but could not express in English. I started conducting interviews in Hindi, Marathi, Telugu, Tamil and so on.
There was another company doing the same TVS. South based, they also built a great R&D.
Year 2005, Chinese motorcycles attacked India with products which were 30% cheaper. Many dealers started selling them. Press predicted demise of Indian manufacturers. Within 6 months they went broke. Their quality was no match to Indian motorcycles. They never came back again.
Bajaj then stared attacking them in Africa. Africans had two choices; buy expensive Japanese motorcycles or cheap Chinese. Chinese motorcycles used to come in a box. You buy the box and take it to a mechanic and he will assemble it. In Nigeria motorcycles are used as taxis. So no one is going to pay you a dime more. In such a market Bajaj launched it’s fully assembled motorcycle. Priced more than Chinese less than Japanese. And worked hard. Today Bajaj is a market leader. TVS is number two. Chinese have been driven out. You can see videos of the love that the Okada (taxi drivers) have for Bajaj Bikes. Country by Country in Africa.
In South America Indians captured the market driving the Chinese out.
In 2018 India became the largest manufacturer of two wheelers in the world (twice the size of China). Indian companies have started buying out European Brands. The market leader of motorcycles in Europe is not BMW, its KTM owned by Bajaj. China is slipping fast not only in the manufacturing of Bikes also in the manufacturing of components. Indian suppliers are beating them hands down. Between three Indian Companies Hero, Bajaj and TVS India today dominates the world market. Honda a Japanese company has shifted most of it’s R&D to India.
Why was this not done in TVs, in Computers, in Mobile phones, in Pharmaceuticals and other industries? The same country, the same labor laws, the same infrastructure but not the same entrepreneurs. Indian businessmen are characterized by a myopic vison—it’s both short term as well as geographically limited. Of course, the government also does not help.
So, who is responsible for the Chinese dominance—the government, the people or the Corporates?
I think its all the three. When even ITI trained turners and fitters refuse to work in a shop floor, when a Stock Broker is paid more than an Engineer, when typing code is mistaken for technology, when governments refuse to amend antique labor and land laws when corporates think local and not global and finally when you, yes you, will not send your son to work on the shop floor, each one of these factors is as responsible for the Chinese dominance as much as their “Ethical Corruption”. We have been looted because we left our doors and windows open.
No this article is not supporting the Chinese. How dare they work so hard? And how dare they obey a communist government? We should stop buying all their goods and we will make every thing in our country. But we will work nine to five with a three-day weekend. We will overcome. One Day!!
-Rajiv Bajaj(MD, Bajaj Auto)
Until the event of covid 19 and outburst of Corona virus pandemic, there are several businesses that’s have lost and had to shut operations, however there are other new businesses, that has newly evolving even better.
The rise of eCommerce transaction specific to purchase of essential commodities have seen a double digit growth which will increase further.
Everyday you hear news of big FMCG giants entering into e-commerce space as well. The latest among them being Hindustan Unilever limited India.
Another interesting development of a new service from food delivery platforms like swiggy are what they term as genie, I personally found it incredibly helpful, where a swiggy delivery boy would come to your home pick up what you have to deliver and deliver it to the person you want to give it.
Recently owing to me being in qurantinne I could not get out of my home and I received a cheque which I had to deposit to my bank where I used swiggy genie service where a delivery boy came and picked up my cheque delivered to my bank and the bank did the rest.
So what’s the new outcome of such services
Swiggy can become a logistics player.
Courier services may need lesser branch offices. (job loss)
Home based home cooked meals will gain traction as house wife will see a potential to earn money being at home. From home meals to baked cake to lasagna. Home made, home cooked food will certainly have takers added to digital payments can pose a threat to restaurant business.
Most food delivery boys would be using a two wheeler where they may be unable to carry the heavy load of provisions that a customer can order therefore swiggy will now start negotiating with auto rickshaw drivers for delivery. (New business development)
Similar to cloud kitchen, there shall evolve cloud supermarket that’s offer incredible value for money proposition.
Remember Ola cabs has already working on such a model and pilot testing is being operational in Bangalore.
At this juncture many are losing jobs and once a very famous job interview question, where would you like to see yourself 5 years from now, will have absolutely no significance, as many jobs that exist today may be extinct by then.
And if you thought Tesla is competing with Porsche’s Taycan, Audi e-tron, Mercedes EQC, well then remember SONY Corporation Japan, with their production ready Vision S, may be the biggest competitor to Tesla.
Companies are ramping up distribution through tie-ups with e-commerce firms and food-tech platforms
— Read on www.financialexpress.com/brandwagon/coronavirus-impact-demand-for-ready-to-eat-foods-gathers-steam-sale-increases-by-20-30/1979503/
This a positive indicator. I always says frozen is the future. India is yet to tap the immense potential that urban market provide.
Adidas world second largest sports shoe brand retweet Nike’s tweet. One of the finest display of solidarity, in terms of brand image, Adidas is a winner here.
Mondelez India, in partnership with Ogilvy India, has recently introduced a limited-edition Cadbury Dairy Milk ‘Thank You’ bar by giving up the Cadbury Dairy Milk logo on the pack, in recognition of the generous spirit of the country’s unsung heroes during these difficult times.
Many start-up’s in India fail moving to the reasons mentioned below.
As per a recent survey it has come to conclusion that 90 percentage of most Indian startups fail in the first five year of operations this is because of several factors mentioned below.
lack of exact need for innovation
your customers don’t want it, your market doesn’t want it, but you develop product assuming that you will find customers for it, this is one of the main reasons for the failure of startups.
you need to identify
what people want?
what is the gap in the market that needs to be addressed and then find a solution or service for it.
Another point that I would like to make here is number of patents applied by each countries and if you were to compare, India applied for 5000 patents in 2016 in comparison to South Korea which had filed for 15,000 patents and China at 29000 patents and Japan at 45000 patents, this itself shows the kind of innovation that each country is having and that is what India is missing as well.
the Forbes magazine read recently made a list of 25 innovative corporations in the world and there is only one Indian company that was featured and that was the Asian paints so we need innovation which is lacking in our country.
We are largely copycats
for uber there was a Ola
air bnb we had oyo rooms
similarly for for Amazon we had Flipkart
For Spotify we have gaana
we are not innovating the way a startup should be performing
Disruptions on the products
we have not created a product or service that can be taken globally that can create disruptions in the market and that can change the way the market dynamics would work, like what Uber is doing to our country
unfortunately India is yet to make any Uber or air bnb by self yes oyo rooms may be a great success and it has gone truly global, yet in comparison then it is again a copy of a model that already exist.
we need innovative thinkers that come with Innovation and solutions that can help people.
India’s leading industrialist Mr Ratan Tata has always mentioned his displeasure over Indian startup not having a disruption model which can change the global dynamics of business.
None of Indian cities are featured among the global destinations for Innovation and research and development the only city in India which comes after 20th position is Bangalore that also is an indicator of how we should improve our atmosphere of startups
What problem in your customer’s life are you trying to solve that they cannot solve by themselves.
what every Indian entrepreneur and startup should ask them self is what problem in your customer’s life are you trying to solve that they cannot solve by themselves if you can find a solution a service and alternative that is what true startup should be doing and forcefully find a solution and then find a customer for it.
Customer money making model.
Innovation should happen around customers needs.
missing innovation around customer money making model is what missing.
Unfortunately in India most entrepreneurs think, how they can make money at the easiest turnaround time which itself is a wrong approach.
I find it like those movies which are made so that they win awards and others which get awards because they made a great movie, we should be in the later category.
Negative cash flows in negative working capital.
Negative cash flows in negative working capital please understand cheque in hand does not meet anything
what really you should be having is cash balances the assumption that you will be paid for the assumptions that you have made a business is not enough you need to see the real currency in your bank accounts that is when real startup will earn money else it will burst in no time.
profit and cash both are important profit in the books of accounts but not having cash does not make any sense therefore we should ensure that we have cash flows and stable steady cash flows.
An entrepreneur should always focus on positive cash flows.
Expansion with negative cash flows is always suicide for a startup.
Many start ups have this thinking of we will acquire the customer first even if we are in the losses for couple of years unless you have deep pockets and good backup having a loss reading strategy would ensure that your startup will terribly fail therefore do not catch a loss leading strategy we need to acquire customers as well as they should not be any gap between the cash flows.
What many of the startups forget is that they do not have a proper organised well planned scaling up chart.
They may be successful they may be profitable they will be a leading player in a particular region Yet they may not have a well sorted well-thought-out scaling up plan without which if the entrepreneur do not know where and how we can expand his business, it will, by all probabilities and its journey, somewhere in the middle or may not grow beyond a particular level.
They were as a startup you should ensure that you have a practical and very sorted out scale up plan.
Talented manpower, Good people Vs Right people.
In many office we employ, people whom we know,but understand you may have good people but you need to have the right people to scale up, you should always have the right people not good people it’s here many of the startups make as a mistake.
second point is regarding the expansion of the market,, always understand you cannot scale up with the same team that made you 1 million cannot help you make it 10 million therefore as we grow we need to change our key people. This includes your auditors as well.
Employ people who can question you. Who can say you are wrong.
Always ask yourself if you want to expand if you want to scale up do you want good people or do you want the right people and the answer should be you want the right people
The good people help you reached 1 million however this good people may not be accurate in terms of qualification in terms of exposure in terms of experience to teach you or to make you reach 10 billion target that you would have, therefore always remember to employ the right people
You should employ people who can question you, who have the guts to say that you are wrong who can correct you if you are wrong therefore we should ensure to have a team of people who motivates you to achieve your goal and who have the same vision as yours who has the same direction as yours.
Building teams are very important for entrepreneur growth do not forget that
Result oriented people.
Ensure that you employee result oriented people and not hard working people it has been observed that many companies have a good employees who come on time who does the job who does what you ask them to do and who do a brilliant job
You should employ people were result-oriented who have entrepreneur zeal inside them who are go getters and not yes boss people therefore ensure that you employ result oriented people.
Result oriented people are simply those boys or girls men or women those executive who bring quantifiable results to your organisation the results should be measurable in terms of sales volumes or in terms of revenue models ensure you have that kind of people.
most of the time meaning of the entrepreneurs do not delicate with authorities they want to do everything they do not trust or ensure that their employees are not trustable enough to do things within their scope and imagination if you do not delegate you cannot grow delegation with authority is the fundamental of business success and delegate with athority you need to develop a trained team bring in systems in such a way that there is no chances of falter ensure your team follow system in such a way that even if you go for a holiday for one month your organisation will still work with as much as a precision as it would work if you were physically present. Be a master artist in delegation.
Make your why very clear.
You should have absolute clarity on why do you get up everyday morning and that will be the answer to several of your questions on your entrepreneurial journey.
your vision should be in tag and you should always ask yourself why do I get up everyday in the morning what is my purpose of getting up in the morning everyday what is my vision and am I attaining it?
Wrong or confused product positioning.
Another major reason for the failure of startups or wrong positioning.
You cannot make a product for everyone.
You should know what is your products identity.
You should clearly know who are your customers always remember you cannot be a product for everyone you cannot be everybody product you cannot design a product for everybody therefore you should have a clear understanding as to the psychographic and demographics of the market and it is only based on that you should do product,pricing,packaging,branding marketing and communications.
You should also know your position well you should know whether you are the best whether you are the cheapest if you are the best or if you are the most valuable if you have the maximum features you should know where and what you stand for.
What products and what schemes that has to be introduced to introduce your product in the market is based on the above mentioned understanding of your product and services in the market.
Therefore positioning is a key important function of a startup.
Have you created entry barriers to save yourself and your startup like patented technologies scale of operations economies of scale IPR before do you have any such things that can save you and your company from immediate competition.
Always remember your first product is not your final product how much every effort you put into making the best product you may still have to change as per the customer of market requirements therefore do not fall too much national in love with your product or service the willingness to change and accepting feedbacks critical to a startup.
finally it is a product that people wants not what you think people would want therefore we should be very adaptable and welcome to any suggestions and changes and if practical and if what they are saying make sense we should change ours, this does not mean that you changed as per what people say if you have a clear idea of what you are doing then you should not change your plan as well.
Will sanitizer sales increase post corona time. Answer is YES.
Big brands like dabur have already started with their sanitizers.
Interestingly a popular biscuit manufacturer PARLE-G have launched their own industrial hand sanitizer.
There will be sanitizer for men women and neutral with different fragrances.
Pocket sanitizer will see exponential growth.
Washing hands with soap will be the new normal. So those restaurant that keep good quality liquid soap will have a better imaging of quality on their commitment towards hygiene. This will increase their food sales as well.
Railway Station will see a exponential growth in sanitizers.
India being a sachet market we will see 5rs hand sanitizer in satchet.
Brands that stood for hygiene like dettol and lifebouy if they launch their products rightly priced then this new product will be a super success. Specially in urban and semi urban cities. tier 1 tier 2 cities.
Airlines may introduce their version of hand sanitizers.
#products #dabur #sanitizers #hygiene #handsanitizer #dettol #soap #washinghands #liquid #sanitizers #clean #marketingagencies #cleanliness #cosmetics #marketingexpert #growthmarketing #beautybrands
First Moment of Truth (FMOT)
First Moment of Truth (FMOT)
The first contact point is a stimulus such as a TV commercial; a mention on a radio station; a magazine Lift-Out; Youtube video; an email; a banner ad etc. The second contact point involves the consumer visiting the store or searching the web to locate the product or service The third contact point is the moment the consumer locates the product either in the store or online. Regardless of whether there is only one brand or a range of brands, the consumer faces the First Moment of Truth.
The buying decision that they make will be influenced by their in-store or online experience.
According to Lecinski, consumers spend seven seconds in front of the shelf before they decide which brand to buy. It’s really important to gain the consumer’s attention at this critical moment.
Once the consumer makes their choice and buys the selected product, that person will go home to start using it. That moment of experience is called the Second Moment of Truth (SMOT), and it will determine the consumer’s brand perception and future buying decisions.
A good usage experience will most likely result in the consumer choosing the same brand when it comes time to upgrade and speak favourably of the product or service in conversation or online reviews. Source: Digital metrics playbook. Measuring your online branding strategies by Enrique Quevedo; Daniel Besquin and Michelle Read
Well I tried this new product because its available everywhere
I tried it because when everyone is going blue here comes a bottle with copper colour label and cap.
I tried,without an iota of doubt because it’s comes from Indias most trusted conglomerate the Tata group.
I tasted it, it’s different,it tasted like it’s raw water from a well. Yet I trust this brand because it’s mentioned in the packaging that it has got goodness of copper. So I belive i am drinking something more pure than other industry leaders in packaged drinking water industry like bisleri, kinley from Coca-Cola and aquafina from PepsiCo
There are chances that consumers may dislike this new taste however If this experiment from tata succeed, then,the competition will follow the same and come up with their own version of copper water. Drinking water in pet bottles tend to taste different after 60 days and I believe Tatas would have tested for any difference in water taste after 60 days. If not the competition will check and find it for them and if there is any difference then the competitors will pump in enough money to their PR agencies to ensure that this is exposed to the consumers.
Let’s wait and watch.