Celebrity endorsement in India and brand image psychology. How Shahrukh Khan Changed Everything.

Celebrity’s Getting paid for attending a wedding was considered embarrassing unappealing cheap etc until srk came and said I am an entertainer my job is to entertain and I get paid for my job. It’s not that Indian celebrities do not know how to be shameless, just that one renowned shameless guy has to doContinue reading “Celebrity endorsement in India and brand image psychology. How Shahrukh Khan Changed Everything.”